Our Founders' Story
Founded in 2021 by longtime friends Imad Arfaoui and Ayoub, Life Style Fitness was born from a shared passion for fitness excellence and community building. With a combined experience of over 20 years in sports coaching and gym management, our founders envisioned more than just a training facility—they created a professional, motivating, and safe environment where every member, whether beginner or advanced, can achieve their physical goals, improve their health, and build self-confidence.
United by their commitment to discipline, rigor, and personalized coaching, Imad and Ayoub have transformed Life Style Fitness into Casablanca's premier fitness destination, where excellence meets dedication.
Imad Arfaoui
Co-Founder & Sports Coach
Certified sports coach and co-founder of Life Style Fitness, with over 10 years of experience in sports coaching and gym management. Holder of multiple diplomas and certifications in physical preparation, bodybuilding, and wellness. Having worked for many years as both a coach and manager, Imad has acquired a complete vision of both athletic and managerial excellence.
Philosophy: Discipline, rigor, and personalized support. Creating a professional, motivating, and safe environment where every member can reach their physical goals and strengthen their self-confidence.
Specializations:
- 💪 Physical Preparation
- 🏋️ Bodybuilding & Strength Training
- 🥗 Nutrition & Wellness
- 📈 Gym Management
Ayoub Abid
Co-Founder & Sports Coach
Certified sports coach and co-founder of Life Style Fitness, with over 10 years of extensive experience in sports coaching and fitness training. Holder of multiple diplomas and certifications in physical preparation, bodybuilding, and wellness. His expertise in athletic performance and dedication to member success has been instrumental in building Life Style Fitness into a premier training facility.
Philosophy: Committed to providing personalized coaching and creating an environment where discipline meets motivation, helping every member unlock their full potential and achieve lasting fitness results.
Specializations:
- 💪 Physical Preparation
- 🏋️ Bodybuilding & Strength Training
- 🥗 Nutrition & Wellness
- 🎯 Athletic Performance
Our Expert Coaching Team
World-class coaches dedicated to your success
Coach Abdelatif
Senior Coach & International Expert
The most experienced coach at Life Style Fitness, Abdelatif brings over 9 years of international expertise from Saudi Arabia. Holder of multiple prestigious diplomas, including one personally awarded by legendary 8-time Mr. Olympia Ronnie Coleman. His extensive knowledge in advanced bodybuilding techniques, muscle development, and competitive preparation makes him an invaluable asset to our coaching team.
Specializations:
- 🏋️ Advanced Bodybuilding
- 💪 Competition Preparation
- 📊 Muscle Development
- 🌍 International Training Methods
Coach Ayoub Junior
Certified Fitness Coach
The youngest and most dynamic member of our coaching team, Ayoub Junior brings fresh energy and enthusiasm to every training session. Certified fitness coach with a natural talent for motivation and connection. Known for his fun personality and positive attitude, he creates an enjoyable training atmosphere while helping clients achieve their fitness goals through personalized programs and constant encouragement.
Specializations:
- 🎯 Goal-Oriented Training
- 😊 Motivational Coaching
- 🏃 Beginner-Friendly Programs
- ⚡ High-Energy Workouts
Our Shared Vision
Together, Imad and Ayoub have built Life Style Fitness on the foundation of excellence, professionalism, and community. Their combined expertise in sports coaching, physical preparation, and gym management ensures that every member receives world-class training in a supportive and motivating environment. From beginners taking their first steps to advanced athletes pushing their limits, our founders remain committed to helping everyone transform their lifestyle and achieve their fitness dreams.